Being creative isn’t about the tools you use or the medium you create in. It’s about experiencing something that moves you and about hearing a voice within you that guides your work.

In the day-to-day struggle to be productive, it’s very easy to lose sight of this. Things like daily wordcount metres or the desire to show your family and friends that you’re spending your time creating a finished product can make it very tempting to approach a new project methodically, especially once you’re past that initial spark and now all that’s left is the tough slog through to the finish line.

Personally, I’m always at war with logic. I’m both left-brained and right-brained, and when I’m not sure how things will turn out, I fall back on planning. But when it comes to my creativity, I over-think things. I over-plan and draw up schedules for my daily wordcount or the optimal number of posts per day. I spend more time thinking about the project, stuck in an endless loop of analysis and contingency planning, and occasionally the futility of the endeavour.

But creativity isn’t about logic. It’s about letting go of the fear and uncertainty, and letting your inspiration out to play. It’s about seeing the truth in something and telling the world that it’s there, regardless of whether you’re pointing out injustice in the world or portraying unicorns in their natural habitat. Your end result may not turn out the way you expected. But if you’re true to yourself and to what is inside you can be creative too.

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It always strikes me as a waste that people engage in attention-seeking behaviour that doesn’t lead to anything other than a moment of instant gratification. I understand the desire – it’s something I’ve always struggled with, but I know that if I want to be successful, then I need to learn new behaviours and see the benefit in waiting.

Here’s a personal example of what I mean. When I first started writing again (after a 5-year hiatus in my early twenties), I quickly filled 3 notebooks with story ideas. It felt good getting them all out of my head. It felt productive. But none of those are real stories because I didn’t have the patience or follow-through to complete any of them. My muse was always taking me in a new direction and it was fun imagining all the possibilities.

Since those early days, my goals have changed. It’s no longer about seeing where a story will end up, but instead my goal is to be published. There are a million reasons why I may never achieve my goals including the quality of my writing, luck, timing, etc. I’m ok with the fact that I may never see my name on the cover of a printed novel if there are legitimate reasons. But if it’s because I lacked focus? Or because I was distracted by a new video game?

This brings me back to the man who honked at me today. Sure, it may not take more than a second to press on the car horn. There may not even be a decision involved and the man may have just acted on impulse. But if I lead my life based on instant gratification, I won’t achieve my goals, and I’m no longer ok with that. Are you?

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EDIT: I came across a blog post today about Elizabeth Gilbert’s incredibly inspiring speech (which I originally posted here).  The post describes how much work she put into appearing so relaxed and casual – well worth it! Read the entry “Sprezzatura” by Derek Sivers here.

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Building an online presence

This past weekend I went to Fan Expo. My favourite part of this con is walking through Artists’ Alley and being surrounded by creativity and talent.

I’m in the process of creating a “geeky and creative” post, profiling the different people I met, but as I’ve been visiting everyone’s websites and etsy stores, I was struck by how different everyone’s online presence is, ranging from nonexistent to professional.

If you’re just starting out, it isn’t necessary to have a flash website that is professionally made, but there are a few things you can easily do.

1. Build a web presence

Others have written about this before, but it’s really easy to create a free blog on any number of journaling sites (wordpress, blogger, livejournal, dreamwidth), even if you’re not very tech savvy. Get in the habit of posting your work on a regular basis (even if it’s just monthly to start), and slowly increase the frequency to at least weekly.

If you’re handing out business cards of your work at a con, you need a website. I saw so many different artists and artisans, and I honestly can’t remember who is who. I need a visual reminder of your work, otherwise I won’t know why I took your card at the time and why I would want to follow up. If all you’ve provided is an email address, I’m going to recycle your card. This may seem unduly harsh, but I’m not likely to email you just to ask “what was it you were doing again?”.

2. Mention the con you just attended.

You don’t need to do a fancy write-up. All you need to do is mention somewhere on your site or etsy store that you’re in Toronto for Fan Expo for the weekend. I’ve noticed that the artists who took the time to update their readers, are the ones that generally have more content up on their sites. Even if you’re just starting out, it’s nice to give people context for what you’re doing. Artists were running out of business cards on the first day of a two-day con, which means that at least some of the people attending will visit your website. Tell us what you’re up to or that you’ll have new merchandise up after premiering it at the con. I’m pretty sure at least one person had a lot more items at their booth than show up at their etsy store, and I wasn’t that impressed with their current online selection. By giving an update (even just one line) you’ve given me a reason to check back.

I can already hear the protests of “but the product itself should be enough of a reason to go back”. Well, yes and no.
If you’ve spent any time on free online fiction websites, you’ll find that most of the writers who post stories will have a multi-chaptered work in progress. 80-90% of those never get finished, so I’ve become wary of those who don’t give me a reason to check back. Every artist has good intentions, but not everyone can follow-through with what they’ve started. If your website doesn’t seem like it’s updated frequently, then I’m going to assume that it isn’t. I’d rather spend my time on someone who provides steady content than on someone who has great ideas but they never make down on paper or online.

I actually find it a bit heartbreaking when I’m working with a client who has so many fantastic ideas, but there’s never any evidence of it, other than the conversation we’re having. I feel privileged that I can listen to a story unfold, but it’s a shame that others can’t share in this experience as well. At Fan Expo, there was so much talent, and with Valley of the Muse I’d love to showcase everyone that I talked to and give examples of how awesome they are. But if they don’t have an online presence, then I can’t do that, because I have nothing to link to, and I doubt anyone would listen to me if I said “trust me they’re fantastic!” without saying why.

If you’re starting out, you need to take that first step before you and your work can be discovered and that means don’t just work on your portfolio in the dark corners of your room until you’re ready to unveil your epic. Build relationships with people who are going to be excited for you and supportive of all your endeavors, even the earliest ones.

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There are as many reasons to procrastinate as there are projects and artists, and tinkering with the equipment or software you’re using can make you feel like you’re being productive, especially compared to things like playing several hundred games of solitaire. And while a certain amount of attention needs to be spent on the software or equipment itself, it will never be perfectly calibrated. It also won’t create your work for you.

I recently moved my blog from wordpress.com to a self-hosted blog here at www.valleyofthemuse.com, and I’ve had to focus some of my time on researching plugins and modifying the code of the theme I’m using. I’m not 100% happy with it, but after a week, I had to make a conscious decision to stop working on it and get back to the content.

It was (and is) hard to keep my goals in perspective. Whenever I visit the blog, I see the things that bother me, the things that I want to change. But while I can work with html, I’ve never used php before, and trying to decipher lines of code just isn’t a good use of my time right now.

This can be particularly difficult for detail-oriented personalities, who can easily lose sight of the big picture. I get bogged down by the size of the spacing between the paragraphs and by the font that I’m using. Ultimately, I can design the perfect-looking site or blog, but without new content and without readers, there’s no reason for me to be here.

I’m also a perfectionist, and used to spend all of my time perfecting systems of organization, so that one day I would have the perfect filing system or the perfectly organized and colour-coded wardrobe. Over the past decade, I’ve learned that even with the perfect system, stuff happens. I might not put the clothes away for a few weeks and live out of a laundry basket until I have time to put it all away, which means that my perfect system is thrown out the window because all that matters at that point is that the mountain of clothing just get put away.

This applies to any project. Channel your perfectionism and ability to be detailed and nuanced into your art, because a publisher or critic won’t care if you used a pencil or a text editor, or if you found a flashy new novel-writing software. If the software helps you accomplish your goal, that’s fantastic, but don’t spend more than a token amount of time with the set-up. Get it to the point where you can function and then start creating.

Now, if you’ll excuse me, I have to figure out how to add the date and time next to each post title.

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