Valley of the Muse

Read Building a Creative Platform – Part 1 and Part 2

Building an online presence

This past weekend I went to Fan Expo. My favourite part of this con is walking through Artists’ Alley and being surrounded by creativity and talent.

I’m in the process of creating a “geeky and creative” post, profiling the different people I met, but as I’ve been visiting everyone’s websites and etsy stores, I was struck by how different everyone’s online presence is, ranging from nonexistent to professional.

If you’re just starting out, it isn’t necessary to have a flash website that is professionally made, but there are a few things you can easily do.

1. Build a web presence

Others have written about this before, but it’s really easy to create a free blog on any number of journaling sites (wordpress, blogger, livejournal, dreamwidth), even if you’re not very tech savvy. Get in the habit of posting your work on a regular basis (even if it’s just monthly to start), and slowly increase the frequency to at least weekly.

If you’re handing out business cards of your work at a con, you need a website. I saw so many different artists and artisans, and I honestly can’t remember who is who. I need a visual reminder of your work, otherwise I won’t know why I took your card at the time and why I would want to follow up. If all you’ve provided is an email address, I’m going to recycle your card. This may seem unduly harsh, but I’m not likely to email you just to ask “what was it you were doing again?”.

2. Mention the con you just attended.

You don’t need to do a fancy write-up. All you need to do is mention somewhere on your site or etsy store that you’re in Toronto for Fan Expo for the weekend. I’ve noticed that the artists who took the time to update their readers, are the ones that generally have more content up on their sites. Even if you’re just starting out, it’s nice to give people context for what you’re doing. Artists were running out of business cards on the first day of a two-day con, which means that at least some of the people attending will visit your website. Tell us what you’re up to or that you’ll have new merchandise up after premiering it at the con. I’m pretty sure at least one person had a lot more items at their booth than show up at their etsy store, and I wasn’t that impressed with their current online selection. By giving an update (even just one line) you’ve given me a reason to check back.

I can already hear the protests of “but the product itself should be enough of a reason to go back”. Well, yes and no.
If you’ve spent any time on free online fiction websites, you’ll find that most of the writers who post stories will have a multi-chaptered work in progress. 80-90% of those never get finished, so I’ve become wary of those who don’t give me a reason to check back. Every artist has good intentions, but not everyone can follow-through with what they’ve started. If your website doesn’t seem like it’s updated frequently, then I’m going to assume that it isn’t. I’d rather spend my time on someone who provides steady content than on someone who has great ideas but they never make down on paper or online.

I actually find it a bit heartbreaking when I’m working with a client who has so many fantastic ideas, but there’s never any evidence of it, other than the conversation we’re having. I feel privileged that I can listen to a story unfold, but it’s a shame that others can’t share in this experience as well. At Fan Expo, there was so much talent, and with Valley of the Muse I’d love to showcase everyone that I talked to and give examples of how awesome they are. But if they don’t have an online presence, then I can’t do that, because I have nothing to link to, and I doubt anyone would listen to me if I said “trust me they’re fantastic!” without saying why.

If you’re starting out, you need to take that first step before you and your work can be discovered and that means don’t just work on your portfolio in the dark corners of your room until you’re ready to unveil your epic. Build relationships with people who are going to be excited for you and supportive of all your endeavors, even the earliest ones.

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Tags: Coaching, Critique, Just Get Things Done, online presence, Personal Development, Practical Methodology, Productivity, Self Promotion, Series: Building A Creative Platform, Tips