Valley of the Muse

Establishing Yourself as an Expert

Read Part 1, Part 2 and Part 3 first

In the corporate world and in academia, your work experience and expertise depends on other people.

For example, I’m a pretty decent project manager. I’m detail-oriented and goal-oriented, and I’m good at keeping my team on track to get the project done. The big money is in IT project management, but there’s no way that I’ll ever get a job as an IT PM. Why? Because my experience is in the training industry and in operations. It doesn’t matter that I have a diploma in computer programming. It doesn’t matter that I’m tech savvy or that I can speak to coders and translate to the business. It doesn’t even matter that I’ve worked on projects involving software, such as building a wiki for a large department. To a recruiter and to a hiring manager I’m too much of a risk because I’ve never worked in IT.

For an artist, a portfolio is equivalent to job experience and a resume, and you don’t need to rely on others to build it up.

What it does require is your time and your attention. You can add school projects to your portfolio. You can imagine that you’re decorating a room for a client, even if it’s just for you, and treat it like a professional job. You can commit to writing a short story a month and submit it to various e-zines. When you’re first starting out, no one is expecting you to have landed a million-dollar commission or that you’ve already had a hard-cover series printed. But by having a body of work to back up your effort, you’re able to show what you’re capable of, which will help you land paid work.

The benefit of working for yourself in a creative industry is that you won’t be held back from working on projects that interest you because of politics, seniority, etc. You and you alone are responsible for putting together your portfolio. I’ve already posted about the “bucket principle” and referenced it a number of times, partly because I’m trying to internalize it myself, but mostly because the people who are successful are the ones who’ve worked on their portfolios over time rather than the night before meeting with their first prospective client. By building up your creative platform over time, you (i) develop strong habits of productivity, (ii) are able to get a good feel for your strengths and weaknesses, and (iii) are able to put forward examples of your best work. All three of these things will help carry you forward towards a sustainable creative career and personal success.

Stay tuned for Part 5 in this series, where I’ll examine networking.

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Tags: Advice, Coaching, creative career, Personal Development, Productivity, Self Promotion, Series: Building A Creative Platform